Athena Training and Consulting

Athena Training and Consulting

  • Menu
  • Account
  • Home
  • Founder
    • Cindy Stradling
  • Program
    Offerings
  • Perfect Fit
    System
    • Vision – Mission
    • Who Are We
    • Why Athena? Clients Say it best…
    • Perfect Fit Process
  • Alliance
    Partners
    • Join the Alliance
  • Clients
  • Blog
  • Contact
LET’S GET SOCIAL
  • Member Login

Sales – The One Constant In Any Business by Cindy Stradling CSL, CPC

  • Home
  • Sales – The One Constant In Any Business by Cindy Stradling CSL, CPC
  • Blog
  • Sales – The One Constant In Any Business by Cindy Stradling CSL, CPC

Sales – The One Constant In Any Business by Cindy Stradling CSL, CPC

Blog
278 Views

April 20, 2021

It is not uncommon for businesses to invest heavily in sales training in good times and stop offering professional development, coaching, and training for the sales team in times of economic downturns.

While there is a logic behind this, it is faulty logic. The correct logic or approach is that sales are critical for the success of a business in any economic market. In fact, it is easy to argue that sales training and staff development is more essential in a poor economy as sales are more difficult.

At the basic level, sales are all about communication. Training the sales team to communicate more effectively both with customers as well as within the team, is a part of ongoing professional development. Training the sales managers with the team in these skills is a key point for the top sales companies in the market today.

To understand the importance of ongoing sales training, here are four essential factors to consider for any B2B or B2C company.

Training in Technology

Tracking and monitoring customer behavior has become easier with advances in technology. CRM (Customer Relationship Management) software allows sales staff to monitor all interactions with customers, including potential new customers. The benefits of this technology are only available if sales staff is trained in how to use the software for maximum results.

Using the Latest in Research

Sales strategies have changed over time, and leading sales teams are using the latest in research to reach current and new customers. Understanding the use of social media, content marketing, and partnering with customers rather than selling to the customer is a critical part of capturing sales even in a difficult market.

Personalized Support

Coaching for sales staff is a highly effective professional development strategy. Coaching or mentoring provides one-on-one support, assisting in new skill development for current or new members to the sales team. This is extremely important to create a sales team that is able to meet quota and exceed sales objectives as all sales professionals are continually improving.

Supporting the Team

Sales can be a very competitive and very isolating profession. In providing regular training throughout the year, the sales team has a way to develop a sense of trust, collaboration, and interaction that usually will not develop without these shared training opportunities.

As collaborative work in sales is seen as a more effective overall model than competitive models, training is an ideal time to build both skills and the critical sense of working together as a team. Working with top trainers to incorporate both individual skill development and collaboration is the best way to develop the culture.

close

Download the Outsourcing Training Checklist!

Please complete the form for the download link.

By clicking the Download button, I consent to receive blog post notifications from Athena Training and Consulting.

We don’t spam! Read our privacy policy for more info.

saes effectiveness, sales, sales growth
Share this post
Leading In Challenging Times by Cindy Stradling CSL, CPC
What Did You Mean By That? by Cindy Stradling CSL, CPC

Search

About Athena

  • Perfect Fit Process
  • Vision – Mission
  • Who Are We
  • Why Athena?
  • Perfect Fit System
  • Cindy Stradling

Alliance Partners

  • Clients
  • Join the Alliance
  • Privacy Policy

Cindy Stradling

https://www.youtube.com/watch?v=2Nqnf9fv6xg

Our Clients Say

We have had the pleasure of working with Cindy Stradling to source several top notch consultants to assist us with the design and delivery of a variety of Learning and Development and HR Programs. This this successful collaboration we have truly appreciated Cindy's very high standards for members of her network, the drive and energy she brings to her work and most importantly her strong commitment to understanding and meeting the needs of her clients.

Deborah A. Fillippe, CHRL VP Human Resources Kenaidan Contracting Ltd.

Cindy has been a terrific resource to Metro! She met with us to clearly understand our needs then provided us with a shortlist of top-quality trainers for us to meet. The whole process was simple and seamless, and it saved us a lot of time in sourcing companies with specific skill sets. She's a pleasure to work with.

Gary Grant, CHRL Director, Talent Management and Training Metro Inc.

Cindy provides a very progressive and engaging training environment. We have seen her successfully provide solutions to companies and individuals from all sectors, from the sophisticated to entry level. The integrity she applies to all aspects of her business is beyond reproach.

Al Diggins President and GM Excellence Manufacturing Consortium

Cindy has been engaged by Express Scripts Canada to provide Presentation Skills training to our management team. Cindy's expertise in this area has been invaluable in supporting our leaders with their leadership development in their presentation styles.

Anthea Gomez Director, Human Resources & Corporate Services Express Scripts Canada

Cindy is the epitome of positive energy! I didn't just work with Cindy at Duplium; I continue to keep in touch with Cindy because she is a wealth of knowledge and always a delight to catch up with. If you need something or someone, just ask her, she will get it done! She embodies the unique combinations of integrity, commitment and resourcefulness. Thank you Cindy for all the times you gave me just what I needed!

Susan Orenbach Senior Human Resources Professional

We engaged Cindy to help us develop a leadership training program and provide our management with one on one coaching. Cindy's professionalism, ability to understand our challenges and develop an innovative, cost effective training program in a timely manner was truly impressive. I recommend and welcome the opportunity to work with Cindy.

Marina Lichtenberg National Manager, Talent Acquisition Canon Canada - "Your gateway to a dynamic career with Canon"

Copyright 2021 | ATHENA TRAINING AND CONSULTING