Book Report – Tipping and Blinking
Tipping and Blinking
Listed on the Globe and Mail’s best seller list for over 2 years, Malcolm Gladwell’s book “The Tipping Point: How Little Things Can Make a Big Difference” is one of our “Recommended Reads”.
Read this book if you’re about to introduce a new product, service or idea to your customers or to your fellow employees. If your company uses focus groups, read this book. You will likely find yourself looking at the process from a different perspective and with a different set of tools at hand.
Less absorbing is Mr. Gladwell’s next publication “Blink”. Blink is quite entertaining although a bit repetitive. The concepts are easily understood and it might have been a crisper read if the book was shorter.
Read the full reviews of “The Tipping Point” and “Blink“.
Submitted by Kim Lawton