Your Word = Your Brand by Cindy Stradling CSP, CPC
One aspect of branding that many people may fail to consider is their word and their reputation for keeping their word. This aspect of branding is critical to everyone in their business and personal.
Be a Person of Your Word
One of the most important aspects of being respected in business is being a person of your word. When people know they can count on you to do what you say, you earn their respect and their trust. Being of a person of your word means being accountable to what you’ve promised in both the big things and the little ones. Be on time for appointments, be prepared, and complete tasks when you say you will complete them.
Surprise birthday parties are fun, surprising someone with the news that something isn’t going to get done isn’t fun. Part of being a person of your word includes being proactive in letting others know when something can’t be completed according to plan. When you give others advance warning, it allows for a contingency plan. Being honest about your mistakes and failures is important to your brand. No one is perfect, so it is critical to be forthcoming.
Work on Your Brand
Working diligently to create your brand as being a person of your word, and then to protect it, will help you to gain business over the long term and will help you to keep that business, as well. When people know that they can trust you to be up front with them and to keep your word, they will trust you in good times and in bad times. If you are not a business owner, being a person of your word is still important, and still brands you. Being known in your office or your company as someone who gets the job done and keeps their word is a big step toward being known as someone who can be trusted with greater responsibility.
Consider your own personal brand and take the time to look for ways to improve it. In particular, take a hard look at whether you are seen as a person of your word. If you are lacking in that area, list ways you can improve, and make a commitment to start today.