I set this blog up a few weeks ago and after spending the afternoon with my alliance partner who has designed an amazing program on Social Media, I have now changed my direction. What was clear to me after our meeting is how important it is that the Social Media you choose is in line with your business objectives.
There was so much I took away from our short meeting. What I learned was the importance of matching the brands and strategies to the tools, not the other way around. The other part of the course that was very beneficial is identifying and overcoming technical, legal and resource challenges.
The questions to ask yourself before moving forward with any Social Media is:
How do you know what Social Media is right for your organization?
What do I need to find out before moving forward?
I am very excited about this new direction and look forward to sharing with everyone on a weekly basis. Please visit often and I welcome your comments.