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Remember the Sales Basics by Cindy Stradling CSP, CPC

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Remember the Sales Basics by Cindy Stradling CSP, CPC

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September 26, 2017

In recent years, sales professionals have faced loads of new challenges. Internet sales, in particular, have taken the market from manindex2y professionals and made it far more difficult to meet quotas. In addition, many industries that were once more service related have become more focused on price competitiveness. If you’re in sales, it’s critical to remember the basics that help you achieve your sales goals even when competing with a lower price and Internet sales.

  1. Retention. If you sell anything that offers the possibility for repeat sales, retaining your customers is critical. It costs much less to keep a customer than to look for a new one. Customer service, follow up and attention to details will help you keep the customers you have.
  1. Trust. If you are trustworthy, customers want to buy from you. Be sure that you follow some simple rules when it comes to dealing with customers. Tell the truth and represent your product accurately. Do what you say you’ll do. Follow up and readily provide information.
  1. Knowledge. Become an expert in your field. People want to buy from someone who knows more than they about the product they seek. They want you to be able to handle this part of their life from them, and they’ll often walk away if you don’t know the technical answers.
  1. Be a fixture in your industry and your community. The key to keeping a pipeline of prospects is to work to being the name that comes to mind when people in your territory need what you sell. Know your territory and invest in that community. The more people see your face and associate you with caring about your product, your customer and your community, the more likely they will be to seek you out when they need what you sell.
  1. Create connections. There is no substitute for being able to connect with people. Hone this skill so that you become someone people want to buy from. Believe in your product and be your authentic self, as most folks can spot a phony a mile away. It’s not about being a slick salesperson; it’s about a human connection that makes people want to do business with you.

All of these traits transcend industry and type of sales. When you can master these traits, you’ll be able to compete regardless of how competitive your industry becomes.

 

sales, sales basics, sales coaching, sales training, selling
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We have had the pleasure of working with Cindy Stradling to source several top notch consultants to assist us with the design and delivery of a variety of Learning and Development and HR Programs. This this successful collaboration we have truly appreciated Cindy's very high standards for members of her network, the drive and energy she brings to her work and most importantly her strong commitment to understanding and meeting the needs of her clients.

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Cindy has been a terrific resource to Metro! She met with us to clearly understand our needs then provided us with a shortlist of top-quality trainers for us to meet. The whole process was simple and seamless, and it saved us a lot of time in sourcing companies with specific skill sets. She's a pleasure to work with.

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Cindy provides a very progressive and engaging training environment. We have seen her successfully provide solutions to companies and individuals from all sectors, from the sophisticated to entry level. The integrity she applies to all aspects of her business is beyond reproach.

Al Diggins President and GM Excellence Manufacturing Consortium

Cindy has been engaged by Express Scripts Canada to provide Presentation Skills training to our management team. Cindy's expertise in this area has been invaluable in supporting our leaders with their leadership development in their presentation styles.

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Cindy is the epitome of positive energy! I didn't just work with Cindy at Duplium; I continue to keep in touch with Cindy because she is a wealth of knowledge and always a delight to catch up with. If you need something or someone, just ask her, she will get it done! She embodies the unique combinations of integrity, commitment and resourcefulness. Thank you Cindy for all the times you gave me just what I needed!

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