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Really? That’s What They Think of Me? by Cindy Stradling CSL, CPC

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  • Really? That’s What They Think of Me? by Cindy Stradling CSL, CPC

Really? That’s What They Think of Me? by Cindy Stradling CSL, CPC

Blog
933 Views

November 27, 2018

Brands used to be only for businesses; but no more. Each of us has our own personal brand, whether we like it or not. Paying attention to your brand and your reputation is critical to ensuring you gain and maintain customers, and that you hold the place you desire in your community.  

Your brand is really the business extension of your personal reputation. If you are known for being late, for example, in your personal life, that becomes part of your personal brand. If you have a flair for fashion, people remember that about you.  

Your brand as a business person is critical to success. Determine what you want people to think about when they think about your business, and use this to build your brand. If you want to be known as the “hometown realtor”, you will market much differently than if you want to be known as the “realtor who knows the whole metro.”

Making the decision about what you want your brand to look like sooner rather than later will help you to see success much more quickly. People want to do business with people who are consistent, or, true to their brand. If you fail to establish some characteristics that people can consistently associate with your business, you will have a bit of a “business identity crisis.” 

To help establish your brand, think about some things you want to be known for. Some examples include great value, low prices, friendly atmosphere, or quick turnaround. Consider the three or four attributes that are most critical for your industry and focus on making those characteristics the foundation of your company. Ensure that every business decision you make is done so being mindful of how it affects your brand and how you want the community to view your business.  

Once you get started, you’ll find that it becomes easier to build your brand, and easier to make decisions, too. If every decision is predicated on whether or not it is consistent with your brand, you will know very quickly what will and won’t work for your organization. Paying close attention to building and maintaining your brand will make it much easier to draw in customers and to keep them happy. A little time spent in the beginning thinking about how your business should be perceived will make it much easier to build the business you’ve dreamed of.

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branding, business person, persoal branding, reputation
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Cindy Stradling

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Our Clients Say

We have had the pleasure of working with Cindy Stradling to source several top notch consultants to assist us with the design and delivery of a variety of Learning and Development and HR Programs. This this successful collaboration we have truly appreciated Cindy's very high standards for members of her network, the drive and energy she brings to her work and most importantly her strong commitment to understanding and meeting the needs of her clients.

Deborah A. Fillippe, CHRL VP Human Resources Kenaidan Contracting Ltd.

Cindy has been a terrific resource to Metro! She met with us to clearly understand our needs then provided us with a shortlist of top-quality trainers for us to meet. The whole process was simple and seamless, and it saved us a lot of time in sourcing companies with specific skill sets. She's a pleasure to work with.

Gary Grant, CHRL Director, Talent Management and Training Metro Inc.

Cindy provides a very progressive and engaging training environment. We have seen her successfully provide solutions to companies and individuals from all sectors, from the sophisticated to entry level. The integrity she applies to all aspects of her business is beyond reproach.

Al Diggins President and GM Excellence Manufacturing Consortium

Cindy has been engaged by Express Scripts Canada to provide Presentation Skills training to our management team. Cindy's expertise in this area has been invaluable in supporting our leaders with their leadership development in their presentation styles.

Anthea Gomez Director, Human Resources & Corporate Services Express Scripts Canada

Cindy is the epitome of positive energy! I didn't just work with Cindy at Duplium; I continue to keep in touch with Cindy because she is a wealth of knowledge and always a delight to catch up with. If you need something or someone, just ask her, she will get it done! She embodies the unique combinations of integrity, commitment and resourcefulness. Thank you Cindy for all the times you gave me just what I needed!

Susan Orenbach Senior Human Resources Professional

We engaged Cindy to help us develop a leadership training program and provide our management with one on one coaching. Cindy's professionalism, ability to understand our challenges and develop an innovative, cost effective training program in a timely manner was truly impressive. I recommend and welcome the opportunity to work with Cindy.

Marina Lichtenberg National Manager, Talent Acquisition Canon Canada - "Your gateway to a dynamic career with Canon"

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