How Can You Amaze Your Client? by Cindy Stradling CSL, CPC

Adding that wow factor for customers is a highly effective way to build a lasting relationship. However, it is a mistake to assume that the wow factor has to be something costly or incredibly unique.

In fact, some of the smaller things top sales professionals do for their customers have the ability to show genuine caring and respect for the customer and their business. To get started, here are some of the smaller things that provide that sense of appreciation and amazement your customers and clients deserve.

• Remember their birthday – sending a carefully chosen and handwritten card is a simple but effective way to show your customers you care. This is much more personal than an email. People understand these messages take planning and time.
  

• Exceed their expectations – staying on top of orders, making sure deliveries occur on time, or reaching out to customers if there is a problem are all great ways to show them you value their business.
  

• Keep your promises – many consumers and businesses are used to hearing promises in sales that are simply ignored once the transaction is complete. Make it a point to keep any promises you make to your customers, which may mean talking to other departments to ensure what you agreed upon is what is delivered.
  

• Recognize your customers – if your customer refers you to another business, or if they provide a positive social media post or reference, reach out with a personal thank you. This small gesture goes a long way in building a relationship.
  

• Send something nice – consider gift baskets or some type of personalized gift if you hear about an achievement or accomplishment by your customer or their company. This is another way of showing customers you care about their success. Recognition on social media platforms is another perk for a customer as it can generate interest in their business.
  

• Boost your customer support service – one of the most effective ways to wow a customer is to have a customer service team that really cares. Allowing these essential employees to make specific types of decisions to immediately and effectively address the customer’s problem is a very welcome and positive experience.
  

• Host an event –inviting customers to a mix and mingle type of event is a great option if you have a local customer base. You can even combine it with a free training as a value-packed thank-you.
  

• Make an introduction – if you have connections in the industry that could be of service to your customer, make an introduction in person or online. This is a great way to add value for your customer and also boost your authority.
  

Think of the things that make interactions with companies stand out from your experience. Sometimes all it takes is the little things to make a very big difference.