Defined by Your Awe-thentic Brand

An Awe-thentic Brand™ is a true representation of who you are from the inside out. You possess a keen sense of ‘self’ as a whole and complete person. This comes through in every detail of how you show up. You know yourself well and are totally comfortable in your own skin. You exude confidence.

Most of us move through our lives taking the next logical step without reflection of where we are going, what is important to us or giving much thought to how it aligns with what we really want. We speak and do without the awareness or clarity of how we represent ourselves in the world. Then one day when you sit down to take stock of your life you begin to wonder how did I get here?

Having an Awe-thentic Brand™ allows you to stand out for who you are not just for what you do. You have an ownership mindset that holds you accountable for the way you want to put yourself out there in the world; by your own standards, choices and beliefs. You make decisions based on a foundation of certainty and clarity of knowing yourself. The better you know yourself the easier it is to be, do and have what you truly desire. Greater confidence allows you to make the choices that are right for you versus meeting the expectations of others.

Choosing not to consciously develop an Awe-thentic Brand™ puts you in a place where you are uncomfortable in your own skin. You make choices in the moment that provide some temporary satisfaction or short-term gains. However those choices, which ultimately do not reflect your core values, bring long-term discomfort and lack of fulfillment. The discomfort shows up in never feeling quite good enough about yourself, trying to twist yourself into something you are not or doing for others to gain acceptance which is never a way to win. Surrendering yourself to like-minded people who only reflect what doesn’t feel right or good to you is a formula to being mediocre at best. This does not position you as a leader or provide you with the ability to inspire others.

However developing an Awe-thentic Brand™ brings everything into focus and provides clarity, consistency and confidence. There becomes an ease about how you conduct yourself – in what you say, how you say it and how you look – when interacting with others.

People feel your authentic and see you as a leader. You are someone they want to be around and do business with. With your enhanced self esteem you have this way of being inclusive versus defensive and stating your point of view versus defending your position. You find you are just down right happy about life which is something we all deserve. This way of being will always bring to you more of what you want.

The Awe-thentic Brand™ Process has five key steps to consider that reveals your awe-factor:

STEP ONE is a Brand Discovery process where you define your core values, strengths and accomplishments that are unique to you.

STEP TWO is Brand Perceptions which provides you the opportunity to consciously define how you want to present yourself to the world everyday.

STEP THREE is identifying your Brand Position by defining your ideal customer, their needs and how you can position yourself to be their greatest asset.

STEP FOUR is your Brand Promise by delivering what you say you are going to do without fail. Deliver beyond what is required, be the exception!

STEP FIVE is defining your Brand Image with your own personal style along with meeting the expectations of your audience.

Combining and aligning these elements is the secret recipe for accelerating your level of success. Success, in this arena of your choosing, is a by-product of consciously and consistently living your Awe-thentic Brand™.  

Clients who have gone through this process are accomplished, successful individuals who are looking for individual distinction that empowers them to be more of who they are. Each client whether Presidents, Directors, Sr. VP’s, Real Estate agents, Investment Advisors or Entrepreneurs is unique in what their individual needs are. They decide to go through the Awe-thentic Brand™ process because they want more, different or better. It is the customization of this five step process that positions them to achieve their personal and professional goals.

They have all experienced growth in their business. For example one client had a 64% increase in sales the first year, another met their sales goal in the first six months, another tracked a 50% increase in business each quarter after we finished our work together.

Some experienced growth in business that required the hiring of staff. Some landed the promotion, some communicated more effectively that closed the big deal, some honoured their values which made decisions easier and each one walked taller, possessed greater self confidence, had a more refined, visible presence and took ownership of who they were.

Often, the change became noticeable to others first. The reinforcement by others of these recognizable changes presents a powerful element for the change to stick. This is now who they are at their absolute best. It feels great and it is easy to keep doing what feels good.

One client summed it up well. She shared with me about two months after we had finished working together, “I get that everyone notices the change I made on the outside because that is why I initially worked with you. I now don’t go a day without someone complimenting me on my appearance. I now get how important having a professional appearance makes. Though the real change, the real change for me……….is how different I feel about myself on the inside.”