Sales and Social Media

In-class format: half day seminar

Also available in an eLearning format

Social networking sounds simple, but how can sites such as LinkedIn, Facebook, or Twitter improve your sales or keep you in touch with your customers?   It takes more than just establishing a presence on social media sites – it takes authentic engagement.

Discover which social media platforms will work best for your business, and how other organizations are successfully using social media to reach new customers and generate loyalty.  Learn the steps you will need to develop a winning strategy, and avoid the pitfalls of “leading with the tool”. Find out how to take advantage of some of the more advanced business features of social networking sites, and how to track your ROI.

 Learning outcomes:

  • Align business objectives with appropriate social media tools
  • Select social media tools designed specifically for business, including networking, campaign creation and tracking functions
  • Outline a social media strategy that drives sales and engages the customer