Accelerate Market Share through Insight-Based Planning


Growth Strategy

This Alliance Partner  has proven and effective approaches to help you better understand where you are in your market, your competitive advantages, and where you need to shore up in order to drive market share growth. Our techniques help teams articulate where they want to be in the future, and the strategies required to get there.

How We Can Help:

  • Strategic Business Assessment/Market Analysis
  • Opportunity Identification and Prioritization
  • Growth Strategy and Plan Development
  • Vision and Mission Development
  • Target Market Identification and Segmentation
  • Insight Based Brand Positioning
  • Brand Architecture
  • New Product, Market or Channel Entry Strategy
  • Scenario and Contingency Planning (“War Games”)
  • New Product Planning
  • Customer Insight Discovery (in association with Synecticsworld)
  • Foresight Process (in association with Synecticsworld)

Relevant Situations:

  • Entry into a new geography, category or channel requires development of a go-to-market strategy
  • Increased market competitiveness and shifting trends causes a team to challenge its business model
  • A new competitive entry requires a team to engage in scenario planning and to re-prioritize its initiatives
  • A Business Unit needs to develop a more robust, long term innovation pipeline based on unmet customer needs

People and Performance

Once the team’s growth strategy has been defined, we continue to work with your organization to ensure that its structure, processes, competencies and resources are aligned to deliver target market share growth. People and Performance support is targeted at empowering your team to successfully implement your growth strategy in the marketplace.

How We Can Help:

  • Business Process Design and Customization
  • Planning process for brands, categories or therapeutic areas, customer segments, and channels
  • Innovation Planning (in association with Synecticsworld)
  • Marketing/Sales Process Integration
  • Functional/Department Planning
  • Organization Analysis and Design
  • Mandate, Role and Structure Assessment and Recommendations
  • Competency Assessment and Development
  • Competency Assessment and Development
  • Capability Building and Coaching
  • Capability Building

Organizations that work with us will benefit from:

  • Improved ROI through more effective channeling of resources towards proven initiatives that reinforce your company’s strategy;
  • Increased engagement and buy-in across the organization, leading to superior plan implementation; and
  • Increased productivity of your Commercial Team through enhanced alignment around strategy, mandate, roles and responsibilities.

The Advantages We Offer:

We are uniquely positioned to deliver on this promise based on:

  • Developing pragmatic strategic plans that create added value for your customers;
  • Aligning your growth strategy with your organization’s capabilities and resources;
  • Working side by side with you in implementing the growth strategy and supporting organizational initiatives; and
  • Leveraging strategic partnerships with “Associate Firms” who offer synergistic consulting services.

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