Social Media

Strategic and Profitable Use of Social Media

The biz buzz these days is all about Web 2.0 tools like Twitter, Facebook, Blogs and Podcasts.  Many marketers are being pressured to use these tools, without fully understanding where they fit in the marketing mix, or knowing how to properly measure the success or failure of their efforts.  Some companies – including the big banks – have invested heavily, and failed…others – from the Fortune 500 – have specifically decided NOT to participate.  How do you know what is right for your organization?

Attend “Strategic and Profitable Use of Social Media” to learn all you’ll need to know to properly assess this new landscape.  This course is a must for any firm that is planning to jump into the world of social media.  Seminar attendees will walk away with the knowledge and tools needed to make a strategic decision about what will – and what may not – be profitable, appropriate and effective.

Highlights of the course include:

  • Introduction to Web 2.0
  • Social Media – Definitions, History and Trends
  • Matching Brands and Strategies to the Right Tools
  • Three Pillars of Digital Marketing Strategy
  • Social Media Case Studies
  • Identifying and Overcoming Technical, Legal and Resource Challenges

Don’t get caught up in these new methods of marketing just because they’re the “hot thing”…make a decision based on your company’s objectives, and your capacity to execute and measure a well-planned campaign for success.

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