Lego Serious Play

The LEGO Group became involved with SERIOUS PLAY very early in its development, both as a user of the process and as a company whose basic values are in complete alignment with the core ideas presented here. The name LEGO itself is a contraction of the Danish phrase “Leg Godt,” which means “Play Well.” In spearheading the development of LEGO SERIOUS PLAY, LEGO and Executive Discovery show their dedication to supporting the child in each and every one of us to “Play Well.”

LEGO® SERIOUS PLAY® (LSP) is a facilitated workshop process where participants respond to tasks by building symbolic and metaphorical models with LEGO bricks and present them to the other participants.

LSP builds on a set of basic values, which can be summarized as follows:

  • The answer is in the system.
  • No one in the group has the answer to the challenge (neither the facilitator nor the group’s leader); therefore, LSP “is all about participants expressing themselves and listening to each other”.
  • The multitude of contributions to the dialogue is the important part.

The LSP Core Process is based on four essential steps:

  • The facilitator poses a challenge.
  • Participants build their answers using LEGO bricks.
  • Participants share their answers with other participants.
  • Participants reflect on what they have seen and heard.

How LSP is used:

·                     Strategy ·                     Branding
·                     Innovation and design ·                     Organizational   Development
·                     Problem solving ·                     Planning & Execution
·                     Team development ·                     Conflict Resolution

Two key components in serious play are storytelling and metaphors. “In organizations, stories contribute to the production, reproduction, transformation, and deconstruction of organizational values and beliefs” (Rasmussen Consulting, 2012, p. 3). According to Boje (1991), through stories members have the power of challenging their organizations. In this perspective, metaphors are an important means for storytelling, which can generate new ways of understanding things, thus playing an active, constructive and creative role in human cognition (Schon, 1971).