Effective eMarketing

Effective eMarketing

In-class format: 2 days

Also available in an eLearning format

The first generation of eMarketing included spinning logos, “under construction” pages and web rings.  Recent developments include the use of social media, search engine optimization (SEO) and personalized content.  The landscape of eMarketing is changing all the time.  Attend this seminar to learn how your company can use eMarketing in the most profitable ways possible.  Analyze case studies that explain the nuts and bolts of successful eMarketing campaigns.  See live, online demonstrations of today’s hottest eMarketing techniques.

No technical knowledge is required to attend this course.  In fact, you’ll come away with a clear understanding of the most popular eMarketing technologies and how they work.

Learning outcomes:

  • Develop a clear understanding of various eMarketing vehicles, including social media platforms, and how each can help meet your business and marketing objectives
  • Determine how much you should be paying an eMarketing provider – and how much of a return you should expect from each campaign
  • Discover how eMarketing is the most effective place to measure customer response
  • Examine your company’s website to see how and where eMarketing can be profitably deployed