Sales, Marketing & Customer Service

Athena Training and Consulting’s partners offer a wide variety of customized solutions to support organizations in their continued success and growth.


sales trainingCONNECT for Improved Performance ~ The CONNECT© sales program is a highly interactive sales training program that combines proven methods for business development and cutting edge 21st century sales tools.  This program teaches methods for lead generation and getting that all important “first appointment.” Getting your foot in the door can be easier than ever before using the tools and techniques offered in this program.

Customer Service on the Web ~ Learn about best practice for providing web-based customer service.  Understand the key psychological elements of serving web customers.  See how the leading online applications allow your service reps to save time, increase the bottom line, and build customer satisfaction. Participate in a mini-workshop to create a customer service message for your company’s website.

Developing Powerful Online/Mobile Marketing Campaigns ~ Mobile marketing is a still a new technological frontier for many, becoming increasingly fast-paced with enhancements to the capabilities of mobile devices.  How can brand owners take advantage of this growing opportunity to reach more customers?  To what industry sectors is mobile marketing relevant?  How can mobile marketing be integrated to support your overall marketing objectives, and how can it be measured?

Effective eMarketing ~ The landscape of eMarketing is changing all the time.  Attend this seminar to learn how your company can use eMarketing in the most profitable ways possible.  Analyze case studies that explain the nuts and bolts of successful eMarketing campaigns.  See live, online demonstrations of today’s hottest eMarketing techniques. No technical knowledge is required to attend this course.  In fact, you’ll come away with a clear understanding of the most popular eMarketing technologies and how they work.

eMarketing Project Management  ~This course is designed to help project managers implement best practice solutions for delivering online marketing campaigns.  From allocating resources and time management to measuring post-launch results, this course will provide steps for making your next eMarketing campaign a stunning success.

Hospitality Sales & Service ~ The program is designed for the tourism and hospitality industry and ideal for Sales Managers and Catering Sales personnel however can be customized to various industries.  Each program would be tailored specifically to the individual attendees.

How to Handle Irate Clients~ 82% of upset members will deal with your company again… if their issue is resolved quickly. Designed specifically for dealing with upset callers, this workshop will help you soothe irate customers and build long lasting client relationships.

 Legendary Customer Service ~ Everyone in your organization needs to understand the Experience a strong service culture creates for your customer – Each & Every Time.  This is what builds loyal customer relationships and a better environment for employees. Satisfied customers will become your advocates and will remain fiercely loyal. A true service culture also includes providing excellence in customer service for internal customers as well. It is no accident that organizations such as Disney who live the customer excellence culture is also an exceptional place to work.

Negotiation Skills  ~ We address many of the key challenges in effective negotiation and relationship management, and offer a simple yet powerful framework for preparing for, conducting and evaluating all of your negotiations.  You will also learn how to communicate and advocate for your interests, while building strong working relationships, and how to effectively deal with difficult negotiators.

Networking ~ Introductions make the world go round!  In this highly interactive program participants will learn the tools and techniques to become effective networkers.

Pleasant Persistence Pays ~ Do you often hear excuses or reasons why sales people have not met their sales objectives? Learn the keys to choosing “Results” vs “Reasons.”  In this interactive workshop the participants will leave this session energized and motivated to get on the phones and start dialing!

Sales Coaching Skills  ~ This workshop utilizes accelerated training techniques such as case studies, role-plays and simulations to help attendees learn more effectively. The suggested class size is 8-20 participants to allow maximum interaction. This workshop is available as either a half-day or full-day session. The full-day session provides more in-depth information, so your contact center can boost its performance even further. At the end of the seminar, each participant will leave with an implementable action plan to improve their team’s sales results.

Sales and Social Media  ~ Discover which social media platforms will work best for your business, and how other organizations are successfully using social media to reach new customers and generate loyalty.  Learn the steps you will need to develop a winning strategy, and avoid the pitfalls of “leading with the tool”. Find out how to take advantage of some of the more advanced business features of social networking sites, and how to track your ROI.

Sales Training for Call Centre Agents ~ Good service is not enough to ensure long term business viability. You need to seize opportunities to up-sell and cross-sell products and services over the phone.

Secrets to Great Telephone Customer Service ~ When people call your organization, do they receive warm, friendly support or do they speak with technically competent people who want to help, but lack the skills needed to provide great customer service?.

Socialize the Top of Your Sales Funnel ~  Our Alliance Partner is the leading Social Selling company in North America. We help you, the sales professional “Socialize the Top of your Sales Funnel.”  They provide world-class Social Selling solutions that drive sales opportunities.

Stategies for eCommerce Success ~The eCommerce environment requires skills ranging from traditional business management, to marketing and sales savvy, to technology know-how.  This seminar will show you how to pinpoint the ideal intersection of these specific areas, in order to determine and realize your company’s short- and long-term objectives.  Learn the best ways to harness the potential of this massive paradigm shift.

Tele-coaching for Sales Teams ~Tele-coaching is a confidential, personalized and interactive process that supports sales teams to more consistently achieve sales goals. Athena Alliance coaches provide a structure where the coach uses a variety of tools to assist the team in setting and achieving their sales goals.

Territory Management ~ The goal of this fast-paced program is to enable your sales team to in set the right priorities and to act accordingly in order to maximize sales results and personal efficiency.